... to react to a new product entrant. We pose an approach to new product design accounting for competitor pricing reactions by imposing Nash and Stackelberg conditions as constraints, and we test the method on three product design case studies from the marketing and engineering design literature. We find...

...B. Besharati; L. Luo; S. Azarm; P. K. Kannan We present an integrated design and marketing approach to facilitate the generation of an optimal robust set of product design alternatives to carry forward to the prototyping stage. The approach considers variability in both (i) engineering design...

...Jeremy J. Michalek; Oben Ceryan; Panos Y. Papalambros; Yoram Koren The product development process involves communication and compromise among interacting and often competing objectives from marketing, design, and manufacturing perspectives. Methods for negotiating these perspectives play...

... an engineering and an economic perspective. This article presents a methodology for studying the effects of automobile fuel efficiency and emission policies on the long-term design decisions of profit-seeking automobile producers competing in an oligopoly market. Mathematical models of engineering performance...

...Hui Li, Graduate Research Assistant; Shapour Azarm, Professor An approach in product line design is presented in which a line of products is selected while accounting for their market potential. In this approach, the product line design selection is viewed as a selection problem with two main...

... model in that designer’s preferences, customers’ preferences, and market competition are accounted for in order to select the best possible design. In the model, uncertainties in the product design life, market size and its yearly change, cost and its yearly change, price, and discount rate...

...Sridhar Kota, Associate Professor,; Kannan Sethuraman, Assistant Professor,; Raymond Miller, Research Assistant, Many companies develop a market strategy built around a family of products. These companies regularly add new product variations to the family in order to meet changing market needs...