... using logit and nested logit models (where preferences are homogeneous). However, this relationship differs in the case of random-coefficients logit models (where preferences are heterogeneous), and we demonstrate that profit-maximizing design solutions using latent-class or mixed-logit models can...

... outcomes and identify the estimated α -profit as a closed-form function of decision variables for the multinomial logit model. An example demonstrates implementation of the method to find the optimal design characteristics of a dial-readout scale using conjoint data. Besharati et al. [( 21 )] use...

... . 10.1073/pnas.0706929105 09 10 2008 23 03 2009 04 06 2009 marketing optimisation pricing product design product development profitability design for market systems game theory Nash equilibrium Stackelberg demand model logit mathematical programs...

... , “ Forecasting Automobile Demand Using Disaggregate Choice Models ,” Transp. Res., Part B: Methodol. , 19B , pp. 315 – 329 . Brownstone , D. , Bunch , D. , and Train , K. , 2000 , “ Joint Mixed Logit Models of Stated and Revealed Preferences for Alternative-fuel Vehicles ,” Transp. Res...