... methods consumer behaviour design engineering Bayesian estimation discrete choice analysis ordered logit complex system design hierarchical modeling error mitigation heterogeneous consumer preference Demand modeling has been utilized in the literature to express product demand...

... 01 2008 09 03 2009 27 04 2009 design of experiments market research product development supply and demand utility theory utility function form preference consumer preference discrete choice analysis product design In light of the importance of new products...

... three examples of preference inconsistencies that demonstrate the implications of unnoticed inconsistencies, and also discusses the design benefits of testing for inconsistencies. Three common engineering and marketing design methods are discussed: discrete choice analysis, modeling stated versus...

... to Independence of Irrelevant Alternatives ,” J. Marketing Res. , 19 , 208 – 222 . Wassenaar , H. , and Chen W. , 2003 , “ An Approach to Decision-based Design with Discrete Choice Analysis for Demand Modeling ,” ASME J. Mech. Des. , 125 , pp. 490 – 497 . Train, K., 2003, Discrete Choice...

... research, little work exists on demand modeling that addresses the specific needs of engineering design, in particular, that facilitates engineering decision making. In this work, we enhance the use of discrete choice analysis to demand modeling in the context of decision-based design. The consideration...