Abstract

After noting that rarely have the qualities of attractive woodworking craftsmanship and methods of aggressive distribution been found in profitable combination, the authors take up problems invoiced in production, dealing successively with sales-dollar analysis, labor utilization, material yield, planning and budgeting, and standard costs. They then consider the distribution of wood products and discuss respectively marketing the commodity product, selling to distributors, and marketing the style product. Following this they deal briefly with the coordination of production and distribution, and in conclusion point out the great demand at present existing for a transfer of some of the already achieved manufacturing skill into the merchandising field.

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